amazon prime day 2016 deals last summer to try a new idea: the buyers promised a Black Friday sale and summer, that would be accessible only to members of their Prime program.
On Tuesday, the e-commerce giant is holding its second installment of this event, the first day, a move that effectively serves as a test of whether tenders may be a bonanza summer ritual for buyers - new and reliable, for annual attract members first and good sales magnetic ring. (Jeffrey P. Bezos, Amazon CEO has the Washington Post.)
Amazon has been in the works for Overdrive hype the preferred day to generate: From 5 July, there was a small blackboard newspaper treats "Countdown" items such as vacuum cleaners, portable supplements and protein offered. As part of a link with its streaming music service first, a contest to access the customer to win meets and greets with artists such as country singer Carrie Underwood and rapper Flo Rida works. And it is promising, it is in almost all product categories are 100,000 jobs for the big day, including $ 33.33 fire and a Samsung Blu-ray for $ 49.99.
It is difficult to see why Amazon pushing hard to promote interest in the privileged day. In the event of last year, the company said that customers bought 34.4 million articles - more than any other Black Friday in the history of the company at that time. (It should be noted that the company does not offer comparisons of results for Cyber ​​Monday, suggesting sales on the first day not overshadow the most important day of the holiday season for online shopping.)
It is essential, he said more people for the first day is recorded as another day in the history of the Amazon. This is perhaps even more valuable than the record sales the day because customers could double rope in the membership program can be an effective way to generate repeat business.
The first day resulted in a wide range of reactions from rival retailers. Like last year, Wal-Mart has to go to a game is very aggressive hand in hand with Amazon, announcing that offers free shipping from 11 July to 15 July for all purchases, a policy change offers Free usual would be over $ 50 Walmart orders also announces special offers for products from Samsung 4K TV for $ 598 denim overalls women jacket for $ 8. And Walmart is trumpeting versions free 30 days after delivery of the pilot program Pass, a first similar deal in which customers can pay $ 49 a year for free two-day expedition on most online orders.
"Our main offers so that you can begin to doze off for tomorrow." On Monday, JC Penney took to Twitter a great sales all, a reference not so subtle update to the first, saying Monday night, Best Buy is home committed "offer for all no membership required. "- A clear dig Buy on Amazon.
Toys R Us is a sale Tuesday, with 15 percent of regular articles on prices and sales prices collected more than 50,000 items. E-commerce player, NewEgg seeks, even in action by offering hundreds of shops Tuesday on items such as laptops and smartphones. But large retailers like Target stick with their usual sales playbooks this week.
In a way the first day has thought a lot in common with the types of annual sales, traditional retailers for years. mattress chains, for example, have long packed three-day weekend of Memorial Day with actions. Department stores like Bloomingdale are "friends and family" expected annual sales high loyal customers. But the first day is unique in its scale: For example, the promise of the Amazon is to have an inventory of discounted TVs, which is almost twice as high, which combined for Black Friday and Cyber Monday.
It remains to see how customers in the first year of this day to react, but if last year a leader, should not see us talk in social media too much material. Last year, he joked legions of users of Twitter that the selection of items was disappointing and felt like a digital garage sale. And the results showed strong sales while hordes of customers find the most attractive offers.

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